Our Story
"With their experience in e-commerce they brought value to each stage of the project's life cycle. In particular their insights into user behavior were powerful and were used to drive user engagement and sales."
Alavi was co-founded by Dilendra Wimalasekere and Dinesh Velusamy, industry veterans who have built and managed boutique digital agency, ReapDigital, for the last 7+ years. Their clients include major global brands such as Google, Natixis and KPMG.
Critical to their success was data science and the unique insights it provided for maximizing digital marketing returns. But building a data science team or outsourcing it is expensive, so for most brands data science was out of reach.
So they created Alavi. Developed using data models that were tried and tested using thousands of online campaigns, the online application is automated to significantly reduce costs and make data science accessible to almost any business or agency.
Today, Alavi’s team includes world-class data scientists and digital marketers who have managed and analysed campaigns together for nearly a decade. They continue to use their extensive experience to advance its capabilities and performance.
Leadership Team
- 20 years experience Building Technology & E-commerce Companies
- Attended "Birthing of Giants," MIT’s invitation-only Leadership Program
- BA in Business Economics from the College of Wooster (USA)
- First Sri Lankan appointed as a Google Launchpad Mentor
- 15+ years in Tech Marketing, Analytics & Product Development
- IT Graduate from the Sikkim Manipal University (India)
- Built ReapDigital’s Centre of Excellence into a leading online force
- Developed 247Techies into a Global Leader in Tech Support
- 19+ years in Product Development, Solutions Design & Project Execution
- Was a Senior Team Member at Virtusa, a NASDAQ-listed IT company
- BSc. in Mechanical Engineering from Kingston University (London)
- Specialist in formulating Digital Transformation Strategies
- Built ReapDigital’s Web/Mobile Analytics & Measurement capabilities
- Managed Online Campaigns for Top Global brands including Google
- Electronics Engineering Graduate from the University of Peradeniya
- Product Management Certification from the ProductSchool
- 13+ years in Advertising – Creative Director at Leo Burnett LK
- First Sri Lankan to win at Cannes Lions International Festival of Creativity
- Executed Successful campaigns for multinationals including P&G & Nestlé
- B.S. in Hotel & Tourism Management (Switzerland & USA)
- Worked in Product Strategy & Marketing Intelligence at Lamborghini, Italy
- M.A. from Johns Hopkins University, USA
- Published Author, Editor and Content Developer
- Focused on bringing new levels of creativity to B2B SaaS Marketing
- 15+ years on the board of IT companies as Head of Finance
- 7 years at “Big Four” accounting firms in Asia, Africa & Middle East
- MBA, Chartered Accountant and a Certified 6 Sigma Black Belt
- Process-oriented and passionate about Building Strong Teams
