REAPDIGITAL LIMITED(“Reapdigital,RD,Alavi”, “Company”, “our”, “we” or “us”) respects the privacy of its customers (“Customers”) and potential customers (“Potential Customer”) and of its Customers’ current and potential clients/users (“”End Users” )(also referred to in this document as “you” and “your”) , with respect to their use or interaction with ReapDigital’s Alavi platform and other related digital marketing services (the “Services”) and/or our website located at www.alavi.ai (the “Website”), and is committed to protect the personal information that is collected from or shared by Customers, Potential Customers and End Users.
This Privacy Policy (the “Privacy Policy”) is intended to describe our practices regarding the information we may collect from you or to which we may have access when you use or interact with the Services and the Website, the manners in which we may use such information, and the options and rights available to you.
01. Your Consent (PLEASE READ CAREFULLY!)
BY ACCESSING THE SERVICES AND/OR USING THE SERVICES, YOU AGREE TO THE TERMS AND CONDITIONS SET FORTH IN THIS PRIVACY POLICY, INCLUDING TO THE COLLECTION AND PROCESSING OF YOUR PERSONAL INFORMATION (AS DEFINED BELOW) IN THE EVENT YOU DECIDE TO PROVIDE US WITH SUCH. IF YOU DISAGREE TO ANY TERM PROVIDED HEREIN, YOU MAY NOT USE OR ACCESS THE SERVICES OR THE WEBSITE.
Please note: you are not obligated by law to provide us with any personal information.
02. Which information we may collect on our Customers, Potential Customers, or End Users?
We may collect, access and process several types of data and information:
- The first type of information is non-identifiable and anonymous information (“Non-personal Information“). We are not aware of the identity of the individual from whom we have collected the Non-personal Information. Non-personal Information which is being gathered consists of aggregated, statistical or otherwise any technical information and behavioral analysis which is not associated with any identified or identifiable individual. Such Non-personal Information may contain, among other things, aggregated information concerning users’ operation system and browsers, smart-phone and OS’s version, screen resolution, duration of usage of the Website or Services, click-stream, keyboard language, analysis of advertising campaigns results, etc.
- Other type of information is information relates to an identified or identifiable living individual or such information that with reasonable efforts or together with additional information we have access to, enable the identification of an individual (“Personal Information”). For avoidance of doubt, any Non-Personal Information connected or linked to any Personal Information shall be deemed as Personal Information as long as such connection or linkage exists.
- The Personal Information that we do collect consists of the following types of information:
- Contact details provided voluntarily by Customers and Potential Customers in connection with usage of the Services and/or the Website, including without limitation name, e-mail address, phone number, address, title etc.
- Contact details provided voluntarily by Potential Customers to third parties, who provided us with such contact details and assured us that you have authorized such third parties to provide such information to others.
- Content that you generate, or your actions in your use of your account in the Services or of the Website.
- Postage, billing and other information used to transact and deliver through the Services.
- Information you voluntarily provide through the Services or to our support personnel for the purpose personalization of your interface with the Services.
- We may collect Personal Information about Customers and Potential Customers’ interaction with our Services and Website, such as impressions of and reactions to our advertisements, and information related to our communications with you. This is information we receive from devices (including mobile devices) and software Customers and Potential Customers’ use when they access our Services or our Website. This information could include the following: Device type, ID for advertising, unique device token, operating system, information regarding your clicks, views and engagement with our advertisement Website and Services, information concerning your traffic to and from the Services and Website, your referral URL, ad data, your IP address, your browsing history, your web log information, and your location information, including location information from your mobile device or as can be derived from your IP address.
- We perform such collection automatically through use of cookies, unique identifiers, and similar technologies which allow us to collect information about the pages and screens you view, the links you click, and other actions you take when using our Services or interacting with our Website, within our advertising or email content.
- Please keep in mind – that most mobile devices, mobile operating systems and browser software, allow you to control or disable the use of certain collectable information including location services, by any application, in the applicable settings menu.
- The contents of your interaction with our customer support or sales departments, which may include text/video/audio recording and transcripts.
- Information that is provided to us by job candidates (“Candidates”), when they apply for work with us.
! IT IS IMPORTANT TO NOTE THAT WE DO NOT ACCEPT AND REQUIRE ALL OF OUR CUSTOMERS TO REFRAIN FROM PROVIDING US WITH, ANY PERSONAL INFORMATION OF END USERS.
ReapDigital does not collect, access, store or process any End User Personal Information.
All Customers are obligated to refrain from providing ReapDigital/Alavi with any Personal Information of End Users.
To avoid any accidental access to End User Personal Information which may arise from our access to Customer’s Social Network Advertiser Accounts in the scope of our provision of Services, ReapDigital requires all its Customers and all Customers are obligated to provide us only the minimum access permissions to their Social Network Advertiser Accounts, in a manner that does not allow us to access any Personal Information of End Users (e.g. providing ReapDigital the role of Advertiser in Customer’s Facebook business page as further explained by Facebook here).
TO THE EXTENT THAT YOU PROVIDE TO US ANY PERSONAL INFORMATION IN CONNECTION WITH ANY THIRD PARTY INDIVIDUAL YOU ARE SOLELY RESPONSIBLE TO RECEIVE AND HEREBY REPRESENT AND UNDERTAKE TO HAVE RECEIVED THE CONSENT, AUTHORITY, PERMISSION AND APPROVAL OF SUCH PERSON AND PROVIDED THEM WITH SUFFICIENT DISCLOSURES, TO ALLOW THE USE OF SUCH PERSONAL INFORMATION, AND TO ALLOW REAPDIGITAL TO ACCESS, STORE AND COLLECT SUCH PERSONAL INFORMATION AS DETAILED HEREIN.
03. How Do We Collect Information on Our Customers?
There are two main methods we use:
- We collect information automatically through your use of the Services and the Website. In other words, we are aware of your usage of the Services and Website and may gather, collect and record the information relating to such usage, including by using our third party services providers as detailed in Section 8 (sharing information with third parties) below, and by using “cookies” and other tracking technologies, as further detailed in Section 12 (Third Party Services/Software, Cookies and Other Tracking Technology) below.
- We collect information which you provide us voluntarily. For example, Customers provide us credentials for their Customer Social Network Advertiser Account which, in order us to be able to provide our Services.
04. What are the Purposes of the Collection and Processing of Personal Information?
- Legal basis for collecting and processing of Personal Information. We collect, process and use your information for the purposes described in this Privacy Policy, based at least on one of the following legal grounds:
- With your consent:
We ask for your agreement to process your information for specific purposes and you have the right to withdraw your consent at any time. For example, we ask for your consent to provide you with personalized content and ads through the use of cookies, or to provide you with marketing material pursuant to your “contact us” request, you submitted through our Website;”
-
When Performing this Agreement:
We collect and process your Personal Information in order to provide you with the Services, following your acceptance of this Privacy Policy; to maintain and improve our Services; to develop new services and features for our Users; and to personalize the Services in order for you to get a better user experience. For example, we collect your login credentials to your Social Network Advertiser Account in order to provide you with the Services.
- Personal Information is collected in order to:
- Provide, improve and operate our Services and related services.
- Send you updates, notices, notifications, announcements, and additional information related to the Services;
- Be able to provide the Customers with technical assistance and support and to provide the Customers with updates with respect to the Services.
- To display or send to you marketing and advertising material and general and personalized content and advertisement via the Services, the Website, email, postal mail, telephone, mobile devices and/or when you visit other sites.
05. Sharing Information with Third Parties
ReapDigital may share your Personal Information with third parties (or otherwise allow them access to it) only in the following manners and instances:
- Third Party Services:
We are partnering with a number of selected service providers, whose services and solutions complement, facilitate and enhance our own. These include hosting, database and server co-location services (e.g., AWS), data analytics services (e.g. Google Analytics, Google Data Studio), data and cyber security services (e.g. CloudFlare), fraud detection and prevention services, e-mail and text message distribution and monitoring services , payment processors dispute resolution providers, customer support and call center services (e.g. desk.com), session replay records for app analytic purposes such as crashes, functionality and usability, remote access and virtual communication services (e.g. Go To Meeting), and our business, legal and financial advisors (collectively, “Third Party Service Providers“).
- Such Third Party Service Providers may receive or otherwise have access to your Personal Information, depending on each of their particular roles and purposes in facilitating and enhancing the Services, and may only use such Personal Information for such purposes and in accordance with this Privacy Policy. Such disclosure or access is strictly subject to the relevant services provider’s undertaking of confidentiality obligations, and the prevention of any independent right to use this data except as required to help us to facilitate or enhance the Services. We remain responsible and liable for any Personal Information processing done by Third Party Service Provider on our behalf, except for events outside of its reasonable control.
- Governmental/Law Enforcement Agencies and Legal Requests or Duties:
We may disclose or otherwise allow access to your Personal Information pursuant to a legal request, such as a subpoena, search warrant or court order, or in compliance with applicable laws, with or without notice to you, if we have a good faith belief that we are legally required to do so, or that disclosure is appropriate in connection with efforts to investigate, prevent, or take action regarding actual or suspected illegal activity, counter terrorist financing verification requirements, fraud, or other wrongdoing.
For the avoidance of doubt, ReapDigital may share your Personal Information in additional manners, pursuant to your explicit approval, or if we are legally obligated to do so. Additionally, we may transfer, share or otherwise use Non-personal Information in our sole discretion and without the need for further approval.
06. Sharing Information with Third Parties
ReapDigitial uses certain monitoring and tracking technologies, including ones offered by Third Party Services. These technologies are used in order to maintain, provide and improve our Services and Website on an ongoing basis, and in order to provide a better experience and more personalized offers, to our Customers and Potential Customers as well as to track and monitor our Customers and Potential Customers’ interaction with our offers, emails, Website, and advertisements. For example, these technologies enable us to (i) keep track of our Customer’s and Potential Customers’ Services and Website preferences and authenticated sessions, (ii) better secure our Services and Website and detect abnormal behaviors, (iii) identify technical issues with our Services or Website, (iv) provide advertising and track ad performance, (v) for our analytics, and (vi) monitor and improve the overall performance of our Services and Website, (vii) deliver you targeted advertisements that are more tailored to you, based on your browsing activities and inferred interests.
- Cookies A cookie is a small data file that is downloaded and stored on your computer or mobile device when you visit our Website. Learn more about cookies here: www.allaboutcookies.org
- Pixel Tags: Pixel tags (also commonly known as web beacons) are transparent images, iFrames, or JavaScript placed on our Website or our advertisements and emails, that our third party service providers use to understand how the Website, such advertisements and emails are interacted with
We may also use Google Analytics, Facebook, Twitter and LinkedIn’s functionality of re-marketing through their tracking cookies and pixel-based retargeting services. This means that if you provided your consent to Google, Facebook, Twitter or LinkedIn (the “Social Ad Platforms”) to be provided with personalized commercial offers, you may be served with ads (including advertisements of third parties) based on your access to the Services or Website, outside of the Services and Website and across the internet. In such event the Social Ad Platforms, will place cookies on your web browser and use such cookies to serve you ads based on past visits to our Services and Website.